Website Discovery

The discovery phase is where we learn more about the needs of our clients requirements so we can assist them in achieving their objectives. What are the key questions we ask that will hit it out of the field?

Let us break it down for you.

Make sure you think about the big picture first.

Before we begin to dive into the in-depth discovery phase, let us take the time to consider the bigger picture. It’s all about the essentials:

  • What is your company’s mission?
  • Who are you targeting for your audience?
  • What’s the objective of your site?

They may seem like common questions, but they have a significant impact on the way that designs are developed. It is possible that you have requested having a website because you’ve been told you should have to have an internet presence. 

By analysing the answers to these questions and implementing the right strategies, you can make your presence online much better

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Discovery Phase

Questions to Think About During Your Website’s Discovery Phase

Big Picture

  • What is the product or service you provide? What is your business?
  • Who are your biggest rivals? Show us your top three competitor sites
  • Which of those sites do you like the most and why
  • What is it that sets you apart from your rivals?
  • What are you doing better than your competition?
  • What are the things that your competition does more effectively than you?
  • Who are the people you want to reach? Age group?
  • Which sites in your industry do you enjoy and why?
  • What are the best ways to measure your results?
  • What is the primary goal of your site (inquiries and sales on e-commerce etc. )
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Functionality Issues

When you’re ready to begin designing the new site It is recommended to begin by reviewing the current condition of your website. This is the next set of questions to consider:

What’s the most effective and least effective thing regarding your current site?

What do you like and don’t you dislike regarding your current website?

Go through your site’s navigation. What is left and what goes?

What aspects of your website relate specifically in relation to the brand you represent?

Look for precedent in terms of design and function that will work best for your industry or business:

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Identify 3 websites of your competitors you love. What do you love about their design or features?  

Finally, dive into the best capabilities of your website and assess your requirements

What are the essential functions of your site’s new design?

 Looking at Chat functions, map features, multi-languages, calendars of events member log-in forms, and more. What are your must-haves, should-haves, might haves, and don’t want to have?

Content-related Questions

After you’ve figured out the “why” behind redesigning your website and assessed the functionalities it’s time to begin making content choices. 

Be clear about the content your audience is looking to be able to experience and view in order that your website will be clear and appealing for both current and new customers. Here are the following questions you should request a redesign for your website:

What essential information must be included on every webpage of your website?

Do you have something you would like visitors to know about or learn about your website?

What do you wish current customers to be aware of or what can they do on your site?

Do you want your automated email messages to be activated by the actions customers/prospects take on your site?

What kind of content do you plan to publish after the launch of the website?

Do you wish to create ebooks, whitepapers, and other content that is placed in the form?

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Website Content